I'll be selling my wares this weekend, so if you're in the area and looking for a great holiday craft show, be sure to stop by and say hi!
Now, this isn't my first rodeo, and I've learned a lot over the last couple of years. The best piece of advice I can give you is to bring enough inventory. Let me say that again: bring enough inventory. Even if you think you have product up to your eyeballs, throw a few more things in the car.
The reason I say this is because at my very first show, I REALLY underestimated just how small my jewelry is. And my table looked half-empty and stupid until I ran home, put my Etsy shop in vacation mode, and brought that inventory back with me. So... learn from my mistake. Have enough stuff to fill your table entirely, and then replenish when things sell.
|A more recent setup.|
Next, accept credit cards. To me, this is as basic as "wear sunscreen." I've found that transactions are larger if people know they can just stick it on their card. It varies from show to show, but around 40% of my customers do just that. I use Square, and once you get me going I won't shut up about it, so I'll just say that it's fast, easy, and the little machine is free. (Now get one.)
The final thing to do is just roll with it. Not every show is going to make you a zillion dollars. Sometimes only 30 people will walk through all day. Maybe the organizers are rude. I've had a couple of crappy events, because it's inevitable, but I console myself with the knowledge that I never have to do that show again--I mark it off as a learning experience and move on.
Do you have any craft show advice? Need tips on something specific? Anybody else doing a show this weekend?